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Wrigley Launches Calcium-Fortified Chewing Gum In Pacific Market

April 6, 2011: 07:07 PM EST
The Wrigley Company has introduced in Australia a calcium-fortified sugar-free chewing gum formulated to deliver 10 percent of the recommended daily intake of calcium. Extra Professional Calcium, which follows the introduction of Extra Professional and Extra Professional White sugar-free chewing gum, is the first fortified gum approved the Pacific market, according to the company. Chewing two pieces for 20 minutes provides about 80 grams of calcium. The Extra Professional product range has accounted for a 16.1 percent share of gum in national grocery channels and a 15 percent share of gum in national convenience channels, the company said. The launch of the new gum will be supported by integrated marketing and communications campaigns across Australia and New Zealand.
"Wrigley launches calcium-fortified Extra gum", Australian Food News, April 06, 2011, © Australian Food News
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