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Women’s Attitudes Toward Beauty Products Are Changing Globally

March 8, 2012: 04:11 AM EST
A 15-country study of beauty trends by McCann WorldGroup finds that as beauty standards continue to rise, women are demanding more of their beauty products. For example, they want products that are multitasking, harder working and provide greater value – mascara, for example, that also curls lashes. In addition, women want manufacturers to offer a range of products that work together, rather than just standalones. And the study shows that attitudes toward beauty products among women in emerging markets – China, Brazil and India – are markedly different from those of women in mature markets, such as the U.K., U.S., Germany and France.
MaryLou Costa, "Women want cosmetic brands to work harder", Marketing Week, March 08, 2012, © Centaur Media plc
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