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Women Are Turning To Nutraceuticals To Fend Off Unwelcome Physical Conditions

May 3, 2010: 11:21 PM EST
The nutraceutical industry knows that health- and nutrition-conscious women represent a major market opportunity. Beyond good diet and exercise, women are looking for guilt-free, convenient ways to prevent disease and ward off unwanted physical conditions and are willing to spend a lot of money to get them. One nutraceutical superstar enjoying eye-popping marketing success is omega 3 fatty acids for heart health and obesity prevention. In 2009 sales topped $1 billion, thanks to widely-publicized scientific findings. With bone health a serious concern among women, especially during menopause, scientific evidence is pointing women toward vitamin D, calcium, vitamin K and genistein supplements. Opportunities also exist for herbal remedies that target PMS and menopausal symptoms such as mood swing and depression, or that promise to replenish the antioxidant supply in the skin.
Sean Moloughney, "Adding a Woman’s Touch to Wellness", Nutraceuticals World, May 03, 2010, © Rodman Publishing
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