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Wild Develops Binding System For Healthy, Natural Cereal Bars

November 12, 2010: 06:35 AM EST

Germany-based food ingredients vendor Wild has developed a fruit-juice-based binding system for cereal and dried fruit bars. The natural binding technology will enable cereal-bar manufacturers to make natural products that contain no additives and are “both crispy and moist,” allowing them to attract more health-conscious consumers and compete better in the growing cereal-bar market. Wild’s binding system also has high Brix value and low pH value, which means manufacturers can produce bars that do not require preservatives.  The company is positioning the system as a means for companies to release products without E-numbers and with a greatly reduce ingredients list.

"WILD Creates Natural Binding System for Cereal Bars", Food Ingredients First, November 12, 2010, © CNS Media BV
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