Whole Foods Market Launches Green Film Festival

Natural and organic foods retailer Whole Foods Market is celebrating Earth Month with the launch of a nationwide “Whole Foods Market Do Something Reel” Film Festival on April 1. The festival will travel to 70 cities across the U.S. showing six “provocative, character-driven films” focusing on food, environmental issues and everyday people. The festival was created to raise awareness of environmental and food issues, but also to support filmmakers creating films that get people to think about the impact personal choices have on health, body and environment. The festival will be held in movie theaters in communities near Whole Foods Market stores.