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Whole Foods Implements Sustainability Rating System For Wild-Caught Fish

September 14, 2010: 11:20 AM EST
Whole Foods Market has officially launched its in-store sustainable rating system for wild-caught seafood. In addition, the company said it will phase out all threatened (red-rated) species by Earth Day 2013. Green, yellow and red ratings are designed to make it easier for environmentally-conscious consumers to “make informed choices at the seafood case,” the company said. The green (“best choice”) rating means a fish species is relatively abundant and is caught using environmentally-friendly methods. The yellow (“good alternative”) rating indicates there is concern over the species’ status or catch methods. The red rating (“avoid”) means the species is being over fished or fishing methods are detrimental to other marine life. Whole Foods partnered with Monterey Bay Aquarium and Blue Ocean Institute to develop the rating program.
"Whole Foods Market® empowers shoppers to make sustainable seafood choices with color-coded rating system", Whole Foods, September 14, 2010, © Whole Foods
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