We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Weight-Loss Center Giants Ring In The New Year With Revamped Ads, Diet Programs

December 28, 2010: 09:57 AM EST

Commercial weight-loss companies are ramping up their advertising campaigns to promote new dieting programs to recapture former clients and win over new ones. Weight Watchers ($1.4 billion in sales in 2010), Nutrisystem ($527 million) and Jenny Craig ($480 million) rule the $3.2 billion commercial weight-loss center category but are not resting on their laurels. All three are rolling out innovations designed to entice dieters who switched to less expensive do-it-yourself dieting schemes during the recession. Nutrisystem’s new ad agency developed a campaign emphasizing real people rather than celebrities. Weight Watchers is pushing its refurbished calorie-counting system (PointsPlus), while Jenny Craig is touting its new Metabolic Max Program that customizes weight-loss programs to clients' "unique metabolism.”

E.J. Schultz, "New Year Brings New Diet-Company Ads, Programs", AdAge.com, December 28, 2010, © Crain Communications
Vitality & Better Living
North America
United States of America
Companies, Organizations
Market News
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.