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Web Sites Need To Engage Retail Shoppers Before They Leave Home

September 1, 2009: 02:09 AM EST
Retailers who want to draw shoppers into their stores should take a lesson from companies like Wal-Mart that have used their Web sites to engage consumers in the shopping experience before they even leave the house. Product brands can take advantage of the fact that the Wal-Mart site is packed with videos, interactivity, downloads, links back to brand Web sites, free samples, and sponsored content. It’s all easily accessible from the Wal-Mart homepage, where the prominently displayed link “In Stores Now” draws shoppers first to the special offers and then to the store itself.
Greg Murtagh, "Shopper Marketing Online", Hub Magazine , September 01, 2009, © Marketing Hub
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