Wealthy Americans Most Avid Consumers Of Digital Media

Rich consumers in the US are the most frequent users of digital media, according to the IAB Custom Study conducted by Ipsos Mendelsohn. Wealthy consumers see their lives intimately linked to technology, and are more likely to own smartphones and other digital devices and are generally pleased with the changes technology has brought. Rich consumers are more likely than less affluent consumers to disclose personal information to have a customized online experience, helping to create strong opportunities for digital marketing; wealthy Americans make up 21 percent of US households but account for 70 percent of US consumer wealth.