We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Warning To Functional Food Marketers: Know U.S. Food And Drug Laws Before Making Claims

October 28, 2010: 12:11 AM EST

Players in the $30 billion U.S. functional foods market need to take a careful look at America's food and drug laws before they make health or wellness claims on their labels. Food writer Lynn Kuntz warns marketers that it is relatively easy to run afoul of government regulations, as Unilever and Cadbury Adams Dr Pepper Snapple Group found out recently. In warning letters, the FDA got very specific about transgressions. Unilever, for example, provided links to Web sites that linked Lipton decaffeinated Green Tea with scientific studies showing a cholesterol lowering effect. That kind of promotion – “for conditions that cause it to be a drug” – is taboo. “Crossing the line, intentionally or not, may seem a bold move,” Kuntz writes, but could lead to “some unpleasant surprises.”

Lynn Kuntz, Editor In Chief, "Beware the Jellybean", Food Product Design, October 28, 2010, © Virgo Publishing, LLC
Virtual Life & Technology
Vitality & Better Living
North America
United States of America
Comment & Opinion
Companies, Organizations
Legal, Legislation, Regulation, Policy
Market News
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.