Walmart Strengthens Marketing Relationship With Hispanic Family Media Firm

In an effort to better reach Hispanic mothers and families with young children, Walmart announced a marketing and media relationship with Hispanic family media company, Todobebe, Inc, encompassing the Todobebe, Viva La Familia and Blogs de Mamas properties. Todobebe’s own market research has found that more than 90 percent of Hispanic moms with children under the age of five want more information on health, safety, food, child behavior and products. The relationship with Walmart will include relevant content integrations across all Todobebe platforms. One example is the "Soluciones para Mama" segment sponsored by Walmart on the weekly TV show, ¡Viva La Familia!, on Univision Network. Walmart first joined with Todobebe in 2003 to launch of the first TV show for Spanish-speaking parents in the U.S.