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Walmart Adds New Multichannel Program: “Pick Up Today”

March 10, 2011: 12:41 AM EST
Walmart is expanding its U.S. multichannel programs platform by launching a national rollout of a service that enables customers to buy items online and receive free same-day pickup at local Walmart stores. Launching nationwide later in March, the “Pick Up Today” program will be available in nearly 3,600 Walmart stores across the U.S. by June. Up to 40,000 items will be included in the program, including products from the baby, toys, home décor, hardware, outdoor living, electronics, household appliances and video games categories. According to Walmart, items ordered online are ready for pickup in four hours. Walmart’s other multichannel programs include Site to Store, FedEx Site-to-Store and Walmart Mobile.
"Walmart Expands its Multichannel Offering with National Rollout of "Pick Up Today"", News release, Walmart, March 10, 2011, © Wal-Mart Stores, Inc.
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