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Voice-Assisted Devices Remain Largely Unused For Purchases, Study Finds

March 13, 2018: 12:00 AM EST
A survey of 4,000 online shoppers over four global markets found that smartwatches and other voice-assisted devices remain largely untapped for purchases. In its "Reimagining Commerce: Global Findings" report, software company Episerver noted that 35% of the consumers already own smartwatches, but 66% do not use the device’s browsing function and 70% do not purchase through it. Likewise, two in five consumers own voice-assisted devices, but 60% do not browse on them and even fewer use it for purchases. Consumers, however, reported using more established technology devices, with 75% of the survey participants saying they use smartphones for browsing and 57% of this segment use the phones for purchases. The survey also found that consumers remain open to more diverse and technology-driven types of brand interaction such as chat windows, smart mirrors and augmented or virtual reality.[Image Credit: © Andres Urena on Unsplash]
"STUDY: Two-Thirds of Voice-Assisted Device Owners Never Purchase Through Them", Episerver, March 13, 2018, © Episerver
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