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Vegetarian Menus Prove Successful In India For Fast Food Outlets

December 21, 2010: 10:09 AM EST

Some of America's largest fast food franchisees have noticed and used the trend towards vegetarian meals to find success in India. Globally, non-vegetarian products still hold the majority of sales, but companies such as Domino's and Pizza Hut say their vegetarian menus for outlets in India account for about 65-70 percent of overall sales. Traditionally viewed as non-vegetarian franchisees, both KFC and McDonald's have introduced vegetarian options. New products, including vegetarian items, have helped push KFC's same store sales up by 20 percent, and some of McDonald’s vegetarian Indian innovations, like the McAloo Tikki burger, have done well in India as well as in other markets. These companies are considering opening additional stores focusing entirely on vegetarian products with Domino's already leading the way with seven locations.

Sreerupa Mitra & Jayashree Maji , "America goes vegetarian in India", Mydigitalfc.com, December 21, 2010, © Financial Chronicle
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