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USDA, At Center Of Anti-Obesity Campaign, Actively Promotes Cheese To Restaurant Industry

November 6, 2010: 08:54 AM EST

The USDA, along with other federal agencies, is actively involved in promoting Michelle Obama’s anti-obesity campaign. But, as this report describes, the agency is also actively promoting cheese, which is high in saturated fat and calories, to the restaurant business. Cheese promotion is conducted by an entity known as Dairy Management, a marketing creation of the USDA. An example of Dairy Management’s successful efforts is Domino’s Pizza’s startling sales turnaround. Sales at the chain had sagged as customers fell away, disappointed in the taste of the company’s pies compared to the competition. Dairy Management, which is funded by fees from the dairy industry and also by taxpayer dollars, urged Domino’s to add more cheese – 40 percent more cheese – and “sales soared by double digits,” according to the New York Times.

MICHAEL MOSS, "While Warning About Fat, U.S. Pushes Cheese Sales", New York Times, November 06, 2010, © The New York Times Company
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