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U.S. Restaurants Increasingly Cater To Growing Demand For Organic Coffees

September 28, 2010: 10:34 AM EST

Food service establishments are responding to the increasing demand for “green” products among American consumers by making more and more organic coffees available, according to the Organic Trade Association. Organic coffee brands can be found in highway convenience stores, fast-food chains, college dining halls, and fine restaurants, where roasters often create special blends and restaurateurs offer organic coffees on “menus akin to wine lists.” The interest in organic coffee has driven the North American market to more than $1.4 billion in 2009, according to analyst Daniele Giovannucci, who says the average annual growth rate between 2004 and 2009 was 21 percent, much higher than conventional coffees. According to OTA, heightened interest among restaurants in organic coffee “mirrors the increasing presence of organic fruits and vegetables in restaurants of all kinds.”

"More and more venues feature organic coffee", News release, Organic Trade Association, September 28, 2010, © Organic Trade Association
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