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U.S. Male Consumers Spend Less on Skin-Care Products in 2010; More Declines Forecast

November 7, 2010: 02:20 AM EST

A report by Mintel shows that American men reduced by 10.2% their spending on skin-care products in 2010 from 2009 levels and projects a further decline of 3.9% in 2011 and nearly 6% for 2012. Although the study cites the economic slowdown as a factor for the decline, personal-care industry observers believe are other factors at play. Men express skepticism about grooming products, and, for example, believe that manufacturers are marketing skin-care products that are primarily designed for women, only with different packaging. Also, observers believe that men do not see an urgent need for skin-care products; although as male consumers get older and put more efforts to reduce the signs of aging, the segment might finally take off.

Adam Tschorn, "Men spending less on skin-care products than before", Los Angeles Times, November 07, 2010, © Los Angeles Times
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