U.S. Male Consumers Spend Less on Skin-Care Products in 2010; More Declines Forecast

A report by Mintel shows that American men reduced by 10.2% their spending on skin-care products in 2010 from 2009 levels and projects a further decline of 3.9% in 2011 and nearly 6% for 2012. Although the study cites the economic slowdown as a factor for the decline, personal-care industry observers believe are other factors at play. Men express skepticism about grooming products, and, for example, believe that manufacturers are marketing skin-care products that are primarily designed for women, only with different packaging. Also, observers believe that men do not see an urgent need for skin-care products; although as male consumers get older and put more efforts to reduce the signs of aging, the segment might finally take off.