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U.S. Consumers Change Food Spending Behaviors, Prepare For Price Increases

January 26, 2011: 11:50 PM EST

The NPD Group's latest food market research has revealed that U.S. consumers, faced with rising food prices, are preparing to change how they spend for food in 2011. Based on 30 years of data, NPD said that consumers have always kept food costs from rising faster than their incomes. Data from NPD shows that 72% of meals are prepared at home, 18% are purchased from foodservice stores, 8% are skipped, and 2% are purchased from undetermined sources. NPD also reveal that for the two year period ending November 2010 consumers cut back on their trips to restaurants, with the restaurant industry losing 2.4 billion visits, which fell from 61.5 billion to 59.1 billion.

"U.S. Consumers Brace for Higher Food and Gas Costs in 2011 and Will Manage Their Food Budgets Differently as a Result, Reports NPD", NPD, January 26, 2011, © NPD
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