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U.S. Adults' Eating Intentions Agree With Dietary Guidelines, Actual Behaviors Do Not

March 1, 2011: 06:58 AM EST
NPD Group research shows that although US adults’ eating intentions meet 2010 USDA Dietary Guidelines for Americans, there is a gap between intentions and practice. Results of the study show that 62 percent of adults intend to exercise regularly, but only 46 percent said they do; 44 percent said they plan to eat smaller, more frequent meals, but only 29 percent do; and although 53 percent plan to limit their calorie intake, 38 percent do. Weight loss and longer life motivate younger respondents to adopt healthy eating behaviors.
Press Release,NPD, "Americans' Healthy Eating Intentions are Aligned with New Dietary Guidelines, but Behaviors Are Not, Reports NPD", NPD, March 01, 2011, © NPD
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