We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Unilever Should Be Better At Leveraging Technology, Says Chief Technology Officer

December 23, 2010: 02:27 AM EST

Unilever chief technology officer Neal Matheson said he believes that his company needs to leverage technologies that exist today, including those developed in other industries, to improve the quality of life of consumers. Having demonstrated that the usual approaches have failed to improve its innovation rate, Unilever aims to adopt a new ways of thinking and technologies that will make its products more effective. Aware that growth today is coming largely from emerging markets, Unilever intends to flip the typical innovation flow by innovating instead for emerging markets and then adapt those technologies for developed markets. 

"Emerging innovations: Neal Matheson, Unilever", BBC, December 23, 2010, © The BBC
Innovation & New Business Models
Virtual Life & Technology
Latin America
Middle East- Africa
United Kingdom
Comment & Opinion
Companies, Organizations
Developed by Yuri Ingultsov Software Lab.