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Unilever Links Sustainability Initiative With Coupon Marketing

September 1, 2009: 02:04 AM EST
Front-of-store recycling machines in grocery stores on the U.S. east and west coasts are being tested as a coupon distribution vehicle for soap packs in a program that uniquely couples a green initiative with a promotional campaign. When shoppers deposit recyclable beverage containers in a Tomra of North America “reverse vending” machine as they enter the store, coupons for Unilever’s Lever 2000 soap packs are printed out. The idea is to award the coupons just as consumers begin their shopping experience. “We expect to see strong conversion from this program," said a Unilever marketing exec.
"Unilever, Tomra Launch Front-of-Store Promotion That Makes Use of Recycling Machines as Advertising and Couponing Vehicles", PR Web, September 01, 2009, © Vocus PRW Holdings, LLC.
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