Unilever Expands Online Efforts To Connect With Hispanic Community

Unilever widened the reach of its Vivemejor Web site and magazine for Latino consumers by adding presence on social media sites Facebook, YouTube, and Twitter to boost the level of engagement. Created in 2007 as part of Unilever's efforts to reach out and connect with the Hispanic community, Vivemejor's expanded online presence seeks to promote "online conversation" with Latina consumers, create "exclusive content," and share information online and offline.