We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

U.K.’s Organic Food Organization To Launch Ad Campaign To Dispel Myths, Boost Sales

November 3, 2010: 11:08 AM EST

The U.K.’s  Organic Trade Board (OTB) is launching a three-year advertising campaign in January to get the word out on the benefits of buying organic food, whose sales fell 13 percent in 2009. The Board has hired the Haygarth agency to help it “democratize” organic food, broaden its appeal and hopefully boost sales through a new Web site, public relations, online ads and social media. According to a spokesperson for the OTB, the goal of the ad campaign is to “break down the myths … that organic is fancy food for posh people.”

Rosie Baker, " Organic food body readies campaign to revive sales", Marketing Week, UK, November 03, 2010, © Centaur Media plc
Vitality & Better Living
United Kingdom
Companies, Organizations
Legal, Legislation, Regulation, Policy
Market News
Marketing & Advertising
Developed by Yuri Ingultsov Software Lab.