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TV Campaign To Prove How Febreze Transforms The Air In Various “Odor Scenarios”

July 7, 2011: 01:26 AM EST
Procter & Gamble has launched a new TV ad campaign for its Febreze air freshener brand whose goal is to prove to “real people around the world” that Febreze is capable of transforming the air so they can “breathe happy.” The Breathe Happy campaign will show that  Febreze replaces odor with freshness in extreme odor experiments. Basing the campaign on market research findings that scent and smell are the first thing Americans notice when they walk into a room, the ads will show people’s reaction to different “odor scenarios” in everyday environments like hotels, restaurants, etc. They will then be shown how Febreze transforms the air for the better.
"New Febreze Campaign Helps Real People Breathe Happy No Matter What", Press release, Procter & Gamble, July 07, 2011, © Procter & Gamble
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