Tropicana Tests “Fun-to-Squeeze” Fruit Snack Targeted At Kids

PepsiCo’s juice division Tropicana Products says it is market-testing an addition to its “Good for You” food product line: a portable snack for children that blends “real squeezable fruit, packed with nutrition.” According to Tropicana, the idea is to provide America’s moms a fun way to get fruit into their kids’ daily diets. Called Tropicana Tropolis, the lunchbox and grab-and-go snack provides fiber and vitamin C, but no added sugars, artificial sweeteners, high fructose corn syrup, artificial flavors, colors or preservatives. Varieties of the new snack, which are packaged in “fun-to-squeeze” pouches, include CherryWorld, GrapeWorld and AppleWorld. The product will be tested in select stores in limited markets beginning late January 2011, with a rollout set for 2012, if tests are successful.