Tomato-Based Ingredient Being Marketed As Blood Clot Preventer

A new nutritional ingredient developed by British food technology company Provexis and made from ripe tomato extract will be exhibited at a Hong Kong trade show this month. Fruitflow is being touted as a way to prevent unwanted blood clots that cause heart attacks, stroke and venous thrombosis. The syrupy extract prevents blood platelets from clumping and aggregating, which often happens as the results of smoking, obesity and other factors. Fruitflow, whose  health claim has been approved by the European Food Safety Authority, is water soluble, fat and protein-free, easy to mask in foods and beverages, has a long shelf life and can be added to a variety of foods, beverages and dietary supplements.