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Time And Money Cited As Major Obstacles To Healthy Eating In Global Poll

August 30, 2010: 07:46 AM EST
A Nielsen Company poll of more than 27,000 consumers in 55 markets around the globe has found that most people have healthy eating as a goal but often find it difficult to achieve. The time crunch associated with work and family responsibilities was the main barrier to healthy eating for 35 percent of respondents (40 percent in Latin America). The lack of time meant that people found it easier to dine out or prepare ready-made meals. Recession-era financial concerns were also a major obstacle for 33 percent (44 percent in N. America). Healthy options such as organic produce were often bypassed because of perceived higher costs. Availability (26%), confusion about which foods are healthy (24%), substandard taste (25%) and the desire to treat oneself (41%) were the other obstacles.
"Global Trends in Healthy Eating", Nielsen Wire, August 30, 2010, © The Nielsen Company
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