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The Key Elements Of A Successful Sustainability Strategy

January 28, 2011: 09:28 PM EST

A successful sustainability strategy encompasses several major elements, according to Dr. Sally Uren,  deputy chief executive at Forum for the Future. As evidence of global climate change mounts, so does the pressure on organizations to innovate with a focus specifically on low-carbon goods, services and markets. Sustainability must be embedded in the core business strategy as a “must have,” rather than a “nice to have,” organizational principle. To be effective, a sustainability strategy must evaluate risks and opportunities at every point in the supply chain to reduce exposure to environmental and social shocks. The strategy must place customers – whether businesses or consumers – at the heart and feature an ongoing dialogue that helps create new products and services. And lastly, a successful strategy will outline all biodiversity risks and opportunities.

Dr. Sally Uren, "Five must-haves for a successful sustainability strategy in 2011", guardian.co.uk, January 28, 2011, © Guardian News and Media Limited
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