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The Cupcake Vogue Finds Fresh Life With A Los Angeles Caterer

February 3, 2011: 12:34 PM EST

Cupcakes have achieved renewed popularity in Los Angeles through the inspiration of Heirloom-LA, a caterer enjoying prosperity with its highly popular line of lasagna cupcakes. The success of the lasagna cupcakes keeps fifteen cooks busy in the Heirloom kitchens, according to co-owner and chef Matthew Poley, and has created a demand for new flavors of the party treats, which now come in twelve varieties, including macaroni and cheese, bologna, and short ribs. Poley said Heirloom sold 10,000 of the cupcakes in December and plans to expand its menu further as different ingredients become available with the changes in the seasons. The lasagna cupcakes can also be purchased frozen in a selection of Los Angeles stores and are available by mail order for New Yorkers through the company's website.

MARSHALL HEYMAN, "Next Up: Lasagna Cupcakes", wsj Online , February 03, 2011, © The Dow Jones Co
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