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Thai Licensee Launches Heinz-Branded Ketchup With Omega-3

August 26, 2010: 10:07 AM EST
Win Chance of Thailand, a licensee of H.J. Heinz Co, has launched a ketchup targeted at children and an oyster sauce, both containing Omega-360, a taste-free, odor-free fish oil omega-3 ingredient provided by Denomega Nutritional Oils. Win Chance says its marketing strategy is to provide natural and healthy nutrition that tastes good, and clinical studies support the benefits of EPA and DHA omega-3, including heart and brain health. Win Chance produces Heinz-branded tomato ketchup, chili sauce and oyster sauce in Thailand, exporting 70 percent to countries in the Asia-Pacific region. In addition to making products under the Heinz brand, the company provides them under private labels. Products are available in major supermarkets and retail stores.
"Heinz Sauce Fortified with Omega 3 Ingredient Launched in Asia", Nutrition Horizon, August 26, 2010, © CNS Media BV
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