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Teenage Girls Value Involvement, Leadership And Their Friends’ Opinions

November 16, 2010: 01:28 AM EST

Today’s teenage girls are technology-empowered social connectors who are more involved than ever in their communities and value leadership more than simply being trendy, according to a survey by Varsity Brands. The survey found that 93 percent of teen girls participate in one or more activities at school, 50 percent hold some type of leadership position in or out of school and 75 percent feel people look to them as a leader. Other findings: about 65 percent of teen girls have volunteered in the past year; almost 90 percent enjoy sharing brand recommendations with friends; and 53 percent believe their opinions greatly influence friends’ purchase decisions, and 65 percent participate in a high school sport. The survey included 1,016 teen girls ages 13-18 who represent the 14 million American teen girls.

Tamara Jacobs, "Who Are the Biggest Influencers Among Teen Girls? Teen Girls! ", Varsity Brands, November 16, 2010, © Varsity Brands, Inc
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