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Teen Debit Card Firm Launches Major Ad Campaign With P&G Marketing Arm

August 16, 2011: 12:44 AM EST
Teen prepaid debit card company BillMyParents has partnered with Tremor, a P&G-owned marketing firm, to launch a three-month word-of-mouth marketing campaign targeting 600,000 mothers, half with teenagers, who are members of the Vocalpoint online community. The company says the campaign is part of a larger marketing initiative that spans multiple consumer channels and is designed to expose the BillMyParents brand to millions of consumers. Tremor specializes in brand engagement through consumer advocacy. The Tremor campaign uses a “disruptive” message: “Plastic that actually reduces teen spending!” Elements of the campaign include a dedicated microsite, Vocalpoint member incentives, frequent social media interaction and focused email communications to drive trials and subscriptions to BillMyParents.
"BillMyParents Partners With Procter & Gamble's Tremor, Accesses 600,000 Moms", Press release, BillMyParents, August 16, 2011, © BillMyParents
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