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Tea Gets A Makeover, And A New Generation Of Devotees

February 2, 2010: 07:06 AM EST
Tea, the most popular drink worldwide after water, is attracting a whole new audience of young, discriminating consumers, thanks to the wide varieties of flavors and blends now available, many offering scientifically-proven health benefits. Globally, this huge array of custom teas can be found in gourmet tea rooms and bars – where patrons can customize their own blends – as well as department stores, hotels, spas, tea lounges and so-called “lifestyle events.” Top providers of exotic teas include Naturalis and TWG Tea, though ubiquitous coffee chains such as Starbucks sell their own blends, including tea lattes, chais and iced varieties.
Miral Fahmy, "Tea becomes trendy as industry turns over a new leaf", Reuters, February 02, 2010, via Reuters, © Thomson Reuters
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