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Tcho Chocolate Seeks To Spread Its Brand Of Chocolates In U.S. Market, Grab Overseas Targets

January 4, 2011: 10:58 AM EST

Chocolate startup Tcho Chocolate is entering the lucrative U.S. chocolate industry, worth some $16.9 million in 2009, as well as the global market. Tcho is a premium brand and the company is focusing on flavor and the taste experience. The company started selling chocolate in the U.S. only in 2009, but has already begun expanding international operations: consumers in the U.K., Ireland, and Japan can now buy Tcho Chocolate products from select stores, and emerging markets are targets too. The company uses the top quality beans from Ecuador, Madagascar, Ghana, and Peru. The San Francisco factory is both traditional and state-of-the-art. The top executives include the founders of Wired, the technology magazine, and workers can monitor operations using an i-Phone application. US distribution is currently focused on the West Coast, but distribution to other major cities should follow. 

Monaliza Noormohammadi , "New US Chocolate Maker Trying to Break Into World Market", Voice of America News, January 04, 2011, © The Associated Press
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