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Tablet Adoption Among Senior Consumers Growing Worldwide, Study Shows

January 2, 2014: 12:00 AM EST
Consumers who are 55 years and older are increasingly buying and using tablet computers, according to a market research from Deloitte. Results from the July 2013 study revealed levels of tablet ownership among senior mobile phone users ranged from 12 percent in Japan to as high as 53 percent in Singapore. Most often, tablet ownership among seniors were within 10 percentage points of the average level of tablet ownership in countries covered by the study. However, data showed senior tablet owners are less likely to download apps compared with their younger counterparts.
"Older Mobile Users Adopt Tablets Around the World", eMarketer , January 02, 2014, © eMarketer Inc.
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