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SymphonyIRI Will Supply Walmart With Online Planning And Customer Data Management Technologies

July 25, 2011: 10:22 PM EST
Walmart has appointed SymphonyIRI as its technology provider for its Customer Advantage Web-based collaborative planning and customer data management platform. The technology will utilize SymphonyIRI's Consumer Network and Liquid Data technologies and marketing analytics to help Walmart and its suppliers keep track of customers, their shopping behavior, and requirements. Manufacturers will also benefit from the system's features, which will let them understand better and provide for customers' needs. Customer Advantage will allow the retailer and its suppliers to collaborate to upgrade planning, marketing, and expansion planning, according to Walmart and SymphonyIRI.
"SymphonyIRI Group Delivers Next-Generation Shopper Insights for World’s Largest Retailer", SymphonyIRI Group, July 25, 2011, © SymphonyIRI Group
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