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Survey Finds Widespread Consumer Ignorance On Sodium’s Impact On Health

August 1, 2010: 10:51 AM EST
Consumers who say they want to lead healthier lives rank several approaches higher than cutting sodium intake: eating more fruits, vegetables and fiber, for example, and cutting back on saturated fat and sugar, according to a recent survey. Even people with high blood pressure put other strategies ahead of reducing sodium intake. Why? The survey found widespread ignorance of sodium and health. About 44% had no idea what the daily recommended sodium intake level is. More disturbing: 40% of those with high blood pressure and heart disease did not know the recommended sodium intake for healthy individuals. Though food manufacturers are making efforts to reduce sodium content in products, educating consumers about sodium and health is critically important to reducing sodium in the American diet, the survey said.
Ann Bouchoux, Food Insight, and Kris Sollid, International Food Information Council, "Consumers and Sodium Reduction", Prepared Foods, August 01, 2010
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