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Survey Finds That Consumers Are Somewhat Confused About The Acai Berry

November 1, 2010: 02:44 AM EST

Acai juice maker Bossa Nova has a lot of explaining to do, if the results of a consumer survey are to be believed. Apparently, not a whole lot of people are familiar with the acai berry or its health benefits. The survey found that half of adults put antioxidants at the top of the list of nutrients they want in their diets, but don’t know which fruits contain the most antioxidants. A third of those surveyed believe blueberries have more antioxidants than acai berries, which is not accurate. A quarter of those surveyed mistakenly believe acai juice helps with weight loss. Bossa Nova says the  survey findings mean it has “a long way to go in terms of educating the public” about the benefits of superfruits, especially acai.

"New Survey Finds Antioxidants #1 Nutrient Concern Amongst Consumers", News release, Bossa Nova, November 01, 2010, © Boss Nova
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