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Survey Finds That An Attractive Smile Is Important To Canadians

March 8, 2011: 03:56 AM EST
A large majority of Canadians believe that a winning smile is a key to personal success, according to a survey conducted recently by Procter & Gamble. Seventy-two percent of Canadians believe that an unattractive smile and poor oral hygiene are obstacles to professional success. The survey, conducted among 1,450 Canadians, also found that five percent felt they had been discriminated against because of their unattractive smile. Thirty three per cent of survey respondents said the smile is the most important part of being attractive, followed by the eyes and physical fitness. Thirty-two percent of Canadians believe they follow the dentist-recommended regimen of brushing, flossing and rinsing, but only 16 percent actually do. 
"Will a healthy-looking smile help Canadians get ahead?", News release, Procter & Gamble, March 08, 2011, © Procter & Gamble
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