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Survey Finds Keen Interest In Functional Foods Among Organic Devotees

May 18, 2010: 09:11 AM EST
Eight in 10 natural and organic consumers routinely examine food ingredient labels for health and nutrition content and are interested in purchasing functional foods that offer added health, nutrition and dietary benefits, according to a survey conducted by Mambo Sprouts Marketing. Four in ten indicated they were very interested in functional foods. Not surprisingly, natural and organic consumers expressed the most desire for foods with organic ingredients (65 percent) and low sodium grocery items (47 percent) followed by low fat/cholesterol (39 percent) and vegetarian items (31 percent). They also indicated a preference for functional foods with added calcium (44 percent), omega 3 (44 percent), antioxidants (43 percent), probiotics/prebiotics (38 percent), and vitamin D (30 percent).
"Mambo Sprouts Marketing Survey Reveals Organic Consumers Seek Functional Foods", News release, May 18, 2010, © PR Newswire Association LLC
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