Survey Finds 41% of Families Are Buying More Organic Food This Year Than Last

A joint survey by the Organic Trade Association and Kiwi Magazine, conducted between August 11 and 27, 2010, found that 41 percent of parents were buying more organic foods than last year. Some reasons given by respondents for buying organic foods included healthier products and the use of pesticides, hormones, artificial ingredients, and antibiotics in heavily processed foods, although the price premium often associated with organic food remains an issue. The study also shows that 36 percent of those surveyed had begun buying organic foods within the last two years, up from 32 percent in 2009. Instead of income level, different educational levels tended to have a greater impact on the decision to buy organic.