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Supermarket Free Sample Programs Are Cheaper, More Effective Than Traditional Advertising

February 17, 2011: 04:58 AM EST
Although $94 billion was spent in advertising in 2010, big consumer products companies like Kraft, General Mills and Unilever have found that the most effective way to get people to try products is via supermarket free sample giveaways. It’s expensive to set up and maintain a free sample stand in a store, but the amount spent is nothing compared to the result: actually getting products into the hands of consumers so they can try them. Free samples are in fact a powerful advertising technique and actually much cheaper in the long run than conventional advertising.
Brad Tuttle , "The Power of Freebies: Why Companies Pay to Give Free Samples to Supermarket Customers", TIME, February 17, 2011, © Time Inc.
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