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“Superfoods” Muppets To Teach Kids To Eat Healthy

December 1, 2010: 07:50 AM EST

Sesame Workshop will launch four new “Superfoods” Muppets this December - low-fat cheese, a banana, a broccoli stalk, and a whole wheat bun - through a clip on Sesame Street that shows the importance of healthy snacks, breakfast, and eating as a family. Not for the first time, the non-profit organization is venturing into public health territory, this time in the light of USDA statistics showing that 17 million kids, more than half of whom are below 6 years old (Sesame Street’s target audience), don't eat food that meets basic nutritional needs, partly due to the economic downturn.  Under its “Food for Thought: Eating Well on a Budget “initiative, it will distribute 400,000 bilingual kits containing a DVD with the new Muppets story and other information for low-income families about eating right. The kits are also available on iTunes and Amazon.com.

Bonnie Rochman, "More Muppets? The New 'Superfoods' Want Kids to Eat Healthy", Time , December 01, 2010, © Time Inc
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