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Sugar Demand On The Upswing, Thanks To Trend Toward Natural Foods

March 11, 2010: 02:45 AM EST
The sugar industry says it’s on the comeback trail from the beating it took in the 1980s from high fructose corn syrup and artificial sweeteners. Sugar Association CEO Andy Briscoe points to several factors as the basis for burgeoning demand for sugar, including doubts about the safety of chemical-derived sweeteners, increasing interest in natural products, and better taste. Noting that sugar has become a “scapegoat for childhood obesity,” Briscoe challenges scientific studies based on scanty evidence that link sugar consumption with an array of health problems. In fact, the rise in obesity related health issues has come at a time when consumption of sugar has dropped 40 percent. At any rate, Briscoe sees a bright future for the sugar industry as global supply begins to catch up with the surging demand.
"Sugar Usage Sees Strong Demand", ISC Newsroom, March 11, 2010, © Imperial Sugar Company
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