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Study Shows Saving Time Is #1 Objective In Food Purchase And Preparation

October 18, 2010: 07:23 AM EST

Research conducted by The NPD Group on the eating habits of U.S. consumers indicates that time-management is a key driver in food purchase decisions. Although Americans may eat the same types of food they did 30 years ago, they now purchase more ready-to-eat and frozen options and, when preparing food, use more time-efficient approaches. Today only 59 percent of entrees are fully-prepared at home, compared with 72 percent in 1980, and the average number of items in a meal has fallen to 3.5 from 4.44. Cooking techniques have changed as well since the 1980s: microwave use has doubled, and the use of slow-cookers has increased significantly too. More than one in three households now use grills at least once every two weeks. NPD’s projections see current trends persisting.

"America's Hurried Lifestyle Has Greatest Impact on Eating Behaviors Over Last 30 Years", NPD, October 18, 2010, © NPD
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