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Study Offers New Information On US Millennials' Digital And Social Media Habits

August 18, 2011: 12:23 AM EST
A study of over 5,000 Millennials in the US found they are more aware than other generations of youth-oriented cause campaigns (26 percent versus nine percent for the gap RED campaign) and are switching to web-media (Millennials watch 42 percent of TV programs online). The study – "American Millennials: Deciphering the Enigma Generation," by Barkley, Service Management Group, and Boston Consulting Group – also found that 70 percent of Millennials said they appreciate peer affirmation and advice; they are more likely to shop with others; and they seek adventure. Further details of the study will be released at the at the “Share.Like.Buy.” conference on September 22-23, 2011.
"Millennials Study Provides New Data on Media, Shopping and Social Habits", Business Wire, August 18, 2011, © Business Wire
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