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Study Determines Consumer Flavor Preferences Among Green Teas

February 16, 2010: 09:45 AM EST
Green tea has experienced an amazing turnaround in popularity among U.S. consumers, thanks to its potential health benefits. In this U.S. study -- designed to provide guidance to green tea importers, tea shops, and beverage companies -- researchers sought to understand which flavor characteristics are preferred by Americans. Consumers, as well as an expert panel, tasted six commonly available loose leaf and bagged green teas from Japan, Korea, and China to determine acceptability. Turns out they liked the green teas with less intense flavor and less bitterness, preferred tea made brewed from tea bags (less bitter), and favored Chinese and Japanese teas.
Jeehyun Lee and Delores H. Chambers, "Descriptive Analysis and U.S. Consumer Acceptability of 6 Green Tea Samples from China, Japan, and Korea", Journal of Food Science, February 16, 2010, © Institute of Food Technologists
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