Studies Confirm Makeup Makes A Difference In How Women Are Perceived

New research finds that using color cosmetics significantly changes the way women are perceived by other people at first glance and over time. A Harvard University researcher partnered with Procter & Gamble Beauty & Grooming to conduct the published studies in which 100 photos of 25 women’s faces were judged without makeup and with three different applied makeup looks, for a brief period of time and for an unlimited amount of time. The looks were informally classified as “natural,” “professional” and “glamorous.” When viewed very briefly, all three makeup looks increased ratings of attractiveness, competence, likability and trust compared to faces without makeup. Viewed without any time restriction, the natural and professional makeup looks received high ratings for attractiveness, competence, likability and trust.