Strongman Derek Poundstone To Promote Solae’s Soy Ingredients

Soy-based ingredient maker Solae, LLC, is partnering with 29-year-old Derek Poundstone, known as “America’s Strongest Man,” to promote soy protein as a healthier alternative to animal-derived protein. Solae develops soy-based technologies and ingredients for food, meat and nutritional products. The company’s soy ingredients are found in products such as baked goods, beverages, nutrition bars, meats, vegetarian meals, etc. The partnership with Poundstone will include both trade and consumer promotional appearances, educational messages and a media campaign highlighting the value of healthy nutrition and soy. Poundstone has won five strongman competition titles in the past three years, including the Arnold Schwarzenegger Classic twice.