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Start-Up Snack Food Maker Offers Only FDA-Compliant “Heart Healthy” Products

February 9, 2011: 08:17 AM EST

Tiny snack food company Corazonas Foods offers the only snack products that can legally carry the health claim “lowers cholesterol,” thanks to a patented process that infuses the company’s tortilla chips, potato chips, etc., with 0.4 to 0.8 grams of plant sterols. Those levels – when consumed daily as part of a diet low in saturated fat and cholesterol – meet FDA criteria for the “lowers cholesterol” claim. The company is launching an integrated marketing campaign with the theme "Freedom to Snack Sensibly" with a  strategy to expand beyond Western supermarkets and specialty stores eastward and nationally. Redesigned product packaging will display a red heart icon and highlight the "proven to lower cholesterol" benefit in traditional and social media and in-store events.

Karlene Lukovitz, "LDL-Lowering Snack Brand Raises Its Profile", Marketing Daily, February 09, 2011, © Mediapost Communication
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